Product & merch · Apparel · Jacksonville

Product and merch photography in Jacksonville

Hats, tees and merch drops photographed where they are sold and on the people who wear them, for local brands, bars, shops and sports stores.

Plan a product shoot ↗

Recent merch and product work

See the full product and merch gallery ↗

Product gallery and a kit reveal film

I photograph products and merch for local brands, bars and shops, retailers and sports stores in Jacksonville and the beaches, and anywhere else in Florida and Georgia. Most of it is apparel and gear: hats, tees, socks, skate decks, and the jerseys and memorabilia on a store wall.

I shoot merch where it lives instead of floating it on white: on the pool table, on the fence out front, in front of the candy machines and on the people who wear it. A drop needs more than one photo, so each piece gets a clean hero frame, a close look at the embroidery or the patch, a flat lay with the rest of the line and a frame on a person. The launch post, the online store and the sign by the register all come from one shoot.

The gallery here has two jobs from 2026: Pete’s Bar’s June and September merch drops, shot all over the bar in Neptune Beach, and an autograph signing at SportsMania, with the hat walls, the jerseys and the signing table.

Recent product clients: Pete’s Bar and SportsMania.

Got a new line or a drop coming up? Send the product list and date ↗

How a product shoot works

Before the shoot

You send the line: how many pieces, which ones lead the launch, and where the photos will run. We pick the spots in your space, or a place that fits the brand, and plan the frames for each piece.

On location

Product in the place it belongs: your shop floor, the counter, the game room, the deck or the street outside. The setting tells people who the brand is for.

On people

Hats and apparel look better worn. Your staff, regulars or models wear the line, and I photograph it in use, at the pool table or out on the deck, not only standing still.

Flat lays and details

The full line laid out together, close frames of embroidery, tags and patches, and clean single-product frames for an online store.

Displays and memorabilia

Hat walls, jersey racks, window displays and signed memorabilia for retailers and sports stores. Signings and launch days are covered like any other event; see event photography.

Delivery

Edited photos in vertical, square and wide crops for Instagram, stories, your online store and in-store signs. Turnaround is agreed before the shoot.

Questions

What kinds of products do you photograph?: Hats, tees, hoodies, socks, skate decks and other merch, store displays, signed jerseys and memorabilia, and the products a local brand or shop sells in person or online.
Do you only shoot on location?: Most of my product work is on location, because a hat in the place that sells it tells the story better than a hat on a blank background. When an online store needs plain, matching frames, I can shoot those on the same day.
Can you photograph a merch drop for social media?: Yes. A drop shoot covers each piece on its own, the full line together and the line being worn, in vertical crops for posts and stories, so the announcement and the follow-up posts come from one day.
Can you cover a signing or an in-store event?: Yes. Autograph signings, launches and in-store events are covered with the displays and the merch around them, like the signing at SportsMania in the gallery. See event photography.
Can you add video?: Yes. Short vertical clips of the product, the store and people wearing the line can be shot the same day, and a full launch film like the kit reveal above can be planned around it. See video production.
What does a quote include?: The time on site, the number of pieces and looks, the edited photos in the crops you need, the license for your store, social media, ads and print, and travel. Send the product list, the date and where the photos will be used and I will send a scope with the quote.
How do I book?: Send the product list and the date through the contact page, or call or text (904) 310-0791.